A recent research claims that the majority of websites (about 75%) do not engage in creating quality content. Different studies also show that even if a website includes some creative content, they turn to this practice only once or twice and certainly don’t make it something regular. Companies providing SEO services in Cardiff stress that engaging content could be a leading cause of further transactions.
Those businesses that work mostly in B2C format really have to focus both on the content optimization and on its diversity. But when it comes to reality, it’s clear that people don’t understand what the phrase “engaging content” actually means. Companies that work with SEO Wales could teach you a lot about content.
Steps to Create Engaging Content
- Explore storytelling.
Every SEO agency Cardiff will tell you that stories have power over people and as data suggests, over Google too. While people become more skeptic towards long paragraphs and text, they still love stories. It was measured that narratives quickly get attention and an average user will spend 5 minutes longer on a page containing a narrative.
- Use visuals.
If you are still not posting pictures, you are doing something wrong. People remember information better when it comes along with a visual of some sort, they will also have stronger emotions when they face a visual. Actually, it’s clear now that an average person looks on an image first. One of the best Cardiff SEO service, Gifford.uk.com note that one could easily turn images into another optimized element, which won’t hurt your site.
- Provide correct information.
People are extremely tired of those news sites that post meaningless information and informative sites that purposely lie to their readers. When you’re writing a post, try to include a link to an authority source, include some “bibliography” information. That will make your post more popular and your readers will feel like you know what you are talking about.
- Explore storytelling.
- Do trend-researching.
New trends appear practically weekly and people spread those on their social media. It’s easy to see trends when they are already viral, but your task here is to catch it before it gets to the spike of its popularity. You could use different platforms to catch trends. You have to remember that not all of those would go with your business’ theme.
- Try different things.
Every SEO company Cardiff knows that it is important to include different types of content. But no one really knows why. If you think that you don’t have time to create personal infographics, think a little bit more. It’s clear that infographics get 3x times more shares and likes on every social media platform. Wouldn’t you benefit from that?
- Make them think.
This is another cool thing, you have to ensure that every reader will close your webpage with something new learned. With a lesson, a thought, a memory. It’s easier said than done, but the goal is worth trying.
If you try hard to make your content better using those tips, you will see some improvement. If you feel stuck and unsure whether your content needs immediate improvement, think what you would expect to see on a site as a visitor. If you keep a reader’s perspective, you will easily notice all the blank spots on any site.